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Creativity Tangle
In trying to understand the potential application of the arts, for achieving health and happiness and for developing services that help people do this, we believe it is useful to recognize that artistic endeavour can be broken down into different parts; creative process and artistic expression.

If we think of the arts as artform alone this gives us a limited idea of what artists can and have the potential to do. If we think of the artform as the possible end expression of a complex process of creative research, thought, experimentation, application and response, to given situations and conditions, this would be more useul.

Creativity is a process employed, developed and practiced by artists in the development and production of their work. The artform comprises a specific set of artistic skills and expertise that provides the means by which to express creativity and has merit above and beyond the creative process.

The arts are only one manifestation of creativity yet the two ar often regarded as synonymous probably because, whilst artists do not have a monoploy on creativity, they train for it, rehearse it and make it their business to practice it.

Creativity however is and can be applied to many life and work situations. By breaking the artistic process down into these two components we can begin to see why artists can contribute to a very broad range of health and social agendas and what aspects of what they do can be nurtured in other individuals, in communities and in the workforce.

Because creativity plays such a huge part in the artistic process we believe it is essential to better understand the creative process, in order that we can understand the potential applications.

To see examples of our work on understanding creativity please see:
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